{"id":3288,"date":"2023-05-08T18:40:28","date_gmt":"2023-05-08T18:40:28","guid":{"rendered":"https:\/\/www.mosabogados.cl\/?p=3288"},"modified":"2023-05-08T18:43:56","modified_gmt":"2023-05-08T18:43:56","slug":"marcas-evocativas-aquellas-que-estan-al-borde-de-la-irregistrabilidad","status":"publish","type":"post","link":"https:\/\/www.mosabogados.cl\/?p=3288","title":{"rendered":"MARCAS EVOCATIVAS, AQUELLAS QUE EST\u00c1N AL BORDE DE LA IRREGISTRABILIDAD"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3288\" class=\"elementor elementor-3288\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70fd01f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70fd01f9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e01ecb2\" data-id=\"4e01ecb2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-87ed627 elementor-widget elementor-widget-text-editor\" data-id=\"87ed627\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>MARCAS EVOCATIVAS, AQUELLAS QUE EST\u00c1N AL BORDE DE LA IRREGISTRABILIDAD<\/h2>\n<p><\/p>\n<figure class=\"wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><\/figure>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f55a28d elementor-widget elementor-widget-text-editor\" data-id=\"f55a28d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">Si est\u00e1s interesado en registrar tu marca, es importante que primero te asesores para determinar entre otras cosas, la distintividad de la palabra que pretendes solicitar, uno se debe preguntar si \u00e9sta transmite o no una idea directa de los productos y\/o servicios que pretende distinguir, sus cualidades, caracter\u00edsticas, origen o destinaci\u00f3n.<\/p>\n<p style=\"font-weight: 400;\">Es por esto por lo que, para evaluar la distintividad de tu marca, es importante saber cu\u00e1l es el producto y\/o servicio que quieres proteger con ella y la capacidad de la marca comercial para describir aquel producto o servicio.<\/p>\n<p style=\"font-weight: 400;\">As\u00ed, por ejemplo, si pretendi\u00e9ramos solicitar la marca \u201cPIZZERIA\u201d para proteger la venta de PIZZA, estar\u00edamos en presencia de una marca completamente gen\u00e9rica y descriptiva, y en consecuencia, irregistrable. Pero, distinto es el caso en que quisi\u00e9ramos solicitar la marca \u201cCLICK\u201d para venta de pizza, la cual resulta del todo registrable al constituir una marca arbitraria.<\/p>\n<p style=\"font-weight: 400;\">Ahora bien, existe un tipo especial de marca comercial, que queda en un punto medio entre la arbitrariedad, y lo gen\u00e9rico o descriptivo. Estas son, las marcas evocativas.<\/p>\n<p style=\"font-weight: 400;\">Las marcas evocativas, tambi\u00e9n llamadas sugestivas, son aquellas que hacen referencia (no de forma directa) a uno o varios de los atributos del producto o servicio, o aquellas que sugieren ciertas cualidades o destinaciones de los productos o servicios que distinguen. Este tipo de marcas exigen al consumidor o usuario hacer uso de su imaginaci\u00f3n y raciocinio para relacionar la marca con la respectiva cualidad o destinaci\u00f3n que sugieren.<\/p>\n<p style=\"font-weight: 400;\">De esta manera, cabe la posibilidad de registrar marcas de este tipo, siempre que la conexi\u00f3n entre denominaci\u00f3n y producto y\/o servicio no sea del todo sencilla. Dicho de otra forma, siempre que se requiera de este ejercicio intelectual para relacionar las palabras que componen una marca comercial con los productos y\/o servicios que se pretenden ofrecer, se estar\u00e1 en presencia de una marca evocativa que es perfectamente registrable de acuerdo a lo se\u00f1alado en nuestra legislaci\u00f3n.<\/p>\n<p style=\"font-weight: 400;\">En efecto, as\u00ed lo ha entendido el Tribunal de Propiedad Industrial, concediendo el registro de marcas evocativas al cumplir \u00e9stas con esta caracter\u00edstica esencial e inherente a toda marca comercial, es decir, la distintividad. Con ello, se ha logrado obtener el registro de marcas comerciales que en principio parec\u00edan irregistrables para el Instituto Nacional de Propiedad Industrial, pero que analizada por los ministros en segunda instancia se ha podido establecer su distintividad gracias al car\u00e1cter evocativo que conten\u00edan.\u00a0<\/p>\n<p style=\"font-weight: 400;\">Dentro de algunos ejemplos de marcas evocativas, encontramos el registro N\u00b01122791, marca ME SUBIERON EL PLAN, para distinguir Servicios consistentes en la prestaci\u00f3n de ayuda a la direcci\u00f3n o explotaci\u00f3n de negocios relacionados con las a\u00e9reas de la salud y previsional, clase 35.<\/p>\n<p><span style=\"font-weight: 400;\">Si todav\u00eda no has registrado tu marca comercial y tienes una idea en mente, contactamos para poder ayudarte e indicarte si es viable o no el registro de tu marca.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-374715b elementor-widget elementor-widget-text-editor\" data-id=\"374715b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Conoce m\u00e1s sobre servicios de<\/p>\n<h2 class=\"elementor-heading-title elementor-size-default\">REGISTRO DE MARCA<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad944e3 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ad944e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.mosabogados.cl\/derecholaboralymigratorio\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">M\u00e1s informaci\u00f3n<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3559989 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3559989\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d1388ab\" data-id=\"d1388ab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-05446c2 elementor-widget elementor-widget-text-editor\" data-id=\"05446c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si necesitas nuestro servicios en<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d683477 elementor-widget elementor-widget-text-editor\" data-id=\"d683477\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">REGISTRO DE MARCA<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ce083f elementor-widget elementor-widget-wpforms\" data-id=\"9ce083f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpforms.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wpforms-container \" id=\"wpforms-310\"><form id=\"wpforms-form-310\" class=\"wpforms-validate wpforms-form\" data-formid=\"310\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/index.php?rest_route=%2Fwp%2Fv2%2Fposts%2F3288\" data-token=\"7157c2bec761f71ba7929786832b73c2\" data-token-time=\"1786163128\"><noscript class=\"wpforms-error-noscript\">Por favor, activa JavaScript en tu navegador para completar este formulario.<\/noscript><div class=\"wpforms-field-container\"><div id=\"wpforms-310-field_11-container\" class=\"wpforms-field wpforms-field-text\" data-field-id=\"11\"><label class=\"wpforms-field-label wpforms-label-hide\" for=\"wpforms-310-field_11\">Nombre<\/label><input type=\"text\" id=\"wpforms-310-field_11\" class=\"wpforms-field-large\" name=\"wpforms[fields][11]\" placeholder=\"Nombre\" ><\/div><div id=\"wpforms-310-field_9-container\" class=\"wpforms-field wpforms-field-text\" data-field-id=\"9\"><label class=\"wpforms-field-label wpforms-label-hide\" for=\"wpforms-310-field_9\">Tel\u00e9fono <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"text\" id=\"wpforms-310-field_9\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][9]\" placeholder=\"Tel\u00e9fono\" required><\/div><div id=\"wpforms-310-field_2-container\" class=\"wpforms-field wpforms-field-email\" data-field-id=\"2\"><label class=\"wpforms-field-label wpforms-label-hide\" for=\"wpforms-310-field_2\">Email <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"email\" id=\"wpforms-310-field_2\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][2]\" placeholder=\"Email\" spellcheck=\"false\" required><\/div><div id=\"wpforms-310-field_13-container\" class=\"wpforms-field wpforms-field-text\" data-field-id=\"13\"><label class=\"wpforms-field-label wpforms-label-hide\" for=\"wpforms-310-field_13\">Nombre de la marca <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"text\" id=\"wpforms-310-field_13\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][13]\" placeholder=\"Nombre de la marca\" required><\/div><div id=\"wpforms-310-field_3-container\" class=\"wpforms-field wpforms-field-textarea\" data-field-id=\"3\"><label class=\"wpforms-field-label wpforms-label-hide\" for=\"wpforms-310-field_3\">Producto o servicio que protege: <span class=\"wpforms-required-label\">*<\/span><\/label><textarea id=\"wpforms-310-field_3\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][3]\" placeholder=\"Producto o servicio que protege:\" required><\/textarea><\/div><\/div><!-- .wpforms-field-container --><div class=\"wpforms-field wpforms-field-hp\"><label for=\"wpforms-310-field-hp\" class=\"wpforms-field-label\">Name<\/label><input type=\"text\" name=\"wpforms[hp]\" id=\"wpforms-310-field-hp\" class=\"wpforms-field-medium\"><\/div><div class=\"wpforms-submit-container\" ><input type=\"hidden\" name=\"wpforms[id]\" value=\"310\"><input type=\"hidden\" name=\"page_title\" value=\"\"><input type=\"hidden\" name=\"page_url\" value=\"https:\/\/www.mosabogados.cl\/index.php?rest_route=\/wp\/v2\/posts\/3288\"><input type=\"hidden\" name=\"url_referer\" value=\"\"><button type=\"submit\" name=\"wpforms[submit]\" id=\"wpforms-submit-310\" class=\"wpforms-submit\" data-alt-text=\"Enviando...\" data-submit-text=\"QUIERO REGISTRAR MI MARCA\" aria-live=\"assertive\" value=\"wpforms-submit\">QUIERO REGISTRAR MI MARCA<\/button><\/div><\/form><\/div>  <!-- .wpforms-container -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>MARCAS EVOCATIVAS, AQUELLAS QUE EST\u00c1N AL BORDE DE LA IRREGISTRABILIDAD Si est\u00e1s interesado en registrar tu marca, es importante que primero te asesores para determinar entre otras cosas, la distintividad de la palabra que pretendes solicitar, uno se debe preguntar si \u00e9sta transmite o no una idea directa de los productos y\/o servicios que pretende [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":3289,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[13,14],"tags":[],"class_list":["post-3288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-propiedad-intelectual","category-todas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MARCAS EVOCATIVAS, AQUELLAS QUE EST\u00c1N AL BORDE DE LA IRREGISTRABILIDAD<\/title>\n<meta name=\"description\" content=\"Si est\u00e1s interesado en registrar tu marca, es importante que primero te asesores para determinar entre otras cosas, la distintividad de la palabra que pretendes solicitar, uno se debe preguntar si \u00e9sta transmite o no una idea directa de los productos y\/o servicios que pretende distinguir, sus cualidades, caracter\u00edsticas, 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